Wall Street Journal uses Terapeak to measure Tiger Woods sales
In a recent article analyzing the sales of Electronic Arts Inc.’s Tiger Woods PGA Tour Golf video game, the Wall Street Journal mentions Terapeak as a source of sales research:
According to Terapeak Market Research, which tracks listings and sales on eBay, more people are selling the game on the auction site after the incident, but more people are also buying them, albeit for slightly less ($35.90 vs $36.68).
This is not the first time the WSJ has used Terapeak to illustrate a sales trend; in April 2009, the publication mentioned Terapeak in an article about a high-end Dallas clothing store selling its excess merchandise on eBay.
