CASE STUDIES
Case Study:
Intel
Corp Client:
John Tennant, Director Business Client Group
Problem:
Needed a market-optimized pricing study – a demand curve in raw form that would tell us what people are really buying, and what they are willing to pay for various features.
Solution:
Intel receives data in Zipped form, The Intel, Market Research Team uses eBay data as additional, supporting information to its primary research efforts into determining value and importance to customers of different features.
Insights Gained:
“eBay data allows us to see exactly how many units are selling, and how much people DID pay for cache, speed, form-factor, and so-on.”
Value:
“Knowing how many desktops and laptops and servers are sold on eBay by us and others was alone worth the price of admission.”
Why eBay data?
“We use all available data-sources (like IDC and Gartner) for market understanding, but I believe the eBay audience is the most tightly-focused group of “tech enthusiasts” online. This segment is important because their “spend” is higher than the acquisition cost. I’ve seen studies that show eBay buyers have multiple electronic devices, great broadband penetration, and represent the type of online buyer that uses multiple sources—including eBay—during the consideration phase of the purchase cycle. This is a great tool to help understand where, how and why.”
Case Study:
Intel
Corp Client:
John Tennant, Director Business Client Group
Problem:
Needed a market-optimized pricing study – a demand curve in raw form that would tell us what people are really buying, and what they are willing to pay for various features.
Solution:
Intel receives data in Zipped form, The Intel, Market Research Team uses eBay data as additional, supporting information to its primary research efforts into determining value and importance to customers of different features.
Insights Gained:
“eBay data allows us to see exactly how many units are selling, and how much people DID pay for cache, speed, form-factor, and so-on.”
Value:
“Knowing how many desktops and laptops and servers are sold on eBay by us and others was alone worth the price of admission.”
Why eBay data?
“We use all available data-sources (like IDC and Gartner) for market understanding, but I believe the eBay audience is the most tightly-focused group of “tech enthusiasts” online. This segment is important because their “spend” is higher than the acquisition cost. I’ve seen studies that show eBay buyers have multiple electronic devices, great broadband penetration, and represent the type of online buyer that uses multiple sources—including eBay—during the consideration phase of the purchase cycle. This is a great tool to help understand where, how and why.”
Learn more by calling us at:
1.888.483.DATA (3282)
or by emailing us at:
1.888.483.DATA (3282)
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