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	<title>AERS - Advanced Ecommerce Research Systems &#187; Company Blog</title>
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	<link>http://www.researchadvanced.com</link>
	<description>Advanced Analytics From the Recognized Leader in Decision Support Tools</description>
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		<title>AERS + Royal Mail = Linking advertisers to audiences&#8230;one post code at a time</title>
		<link>http://www.researchadvanced.com/2010/03/aers-royal-mail-linking-advertisers-to-audiences-one-post-code-at-a-time/</link>
		<comments>http://www.researchadvanced.com/2010/03/aers-royal-mail-linking-advertisers-to-audiences-one-post-code-at-a-time/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 00:09:53 +0000</pubDate>
		<dc:creator>dhogue</dc:creator>
				<category><![CDATA[Company Blog]]></category>
		<category><![CDATA[Publications]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advanced]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[royal mail]]></category>

		<guid isPermaLink="false">http://www.researchadvanced.com/?p=990</guid>
		<description><![CDATA[
Royal Mail and AERS  teamed up recently to produce a tool that analyzes and provides eBay sales data based on post code throughout the UK. The data is completely anonymized, but is a perfect way for advertisers to pre-qualify their audience and send direct mail advertising to the consumers who would be most interested [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-991" title="Research.com" src="http://www.researchadvanced.com/wp-content/uploads/2010/03/Screen-shot-2010-03-08-at-3.14.45-PM-271x300.png" alt="Research.com" width="271" height="300" /><br />
Royal Mail and AERS  teamed up recently to produce a tool that analyzes and provides eBay sales data based on post code throughout the UK. The data is completely anonymized, but is a perfect way for advertisers to pre-qualify their audience and send direct mail advertising to the consumers who would be most interested in specific products.</p>
<p>Last week James Verrinder from Research Magazine published an update on the project. Visit the article at <a href="http://www.research-live.com/news/news-headlines/royal-mail-taps-ebay-data-for-direct-marketing-targeting-tool/4002211.article">Research.com</a>.</p>
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		<item>
		<title>Advanced Ready to Rocket! Hold on Tight!</title>
		<link>http://www.researchadvanced.com/2010/01/advanced-ready-to-rocket-hold-on-tight/</link>
		<comments>http://www.researchadvanced.com/2010/01/advanced-ready-to-rocket-hold-on-tight/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 21:27:16 +0000</pubDate>
		<dc:creator>dhogue</dc:creator>
				<category><![CDATA[Company Blog]]></category>
		<category><![CDATA[News & Events]]></category>
		<category><![CDATA[advanced]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[list]]></category>
		<category><![CDATA[ready to rocket]]></category>
		<category><![CDATA[top company]]></category>

		<guid isPermaLink="false">http://www.researchadvanced.com/?p=973</guid>
		<description><![CDATA[Victoria, BC –   The New Year has been a very good one thus far for Victoria-based Advanced Ecommerce Research Systems (Advanced). The final week of January saw inclusion of the rapidly growing organization in the “Ready to Rocket” list  - a report on the top twenty-five private companies best positioned to capitalize on trends [...]]]></description>
			<content:encoded><![CDATA[<p><img class="left" src="http://www.researchadvanced.com/wp-content/uploads/2010/01/r2r.gif" alt="r2r logo" />Victoria, BC –   The New Year has been a very good one thus far for Victoria-based Advanced Ecommerce Research Systems (Advanced). The final week of January saw inclusion of the rapidly growing organization in the “Ready to Rocket” list  - a report on the top twenty-five private companies best positioned to capitalize on trends for growth in BC. The Rocket list is compiled by Rocket Builders, a market strategy and consulting firm based in Vancouver, BC.</p>
<p>“Each year when we choose the Ready to Rocket companies, we are looking for those companies that have best matched technical innovation with market opportunity. Advanced Ecommerce Research Systems is an excellent example of the right technology for the right customers at the right time.” said Reg Nordman, Managing Partner, Rocket Builders.</p>
<p>Later that week, Advanced was awarded the Best Early Stage Company – Information Technology honor by the Canadian Financing Forum. The Forum (where CEO Fred Speckeen took the podium for a fifteen minute pitch before more than seventy top investors from across North America) featured presentations from Canadian technology companies.</p>
<p>“We’re thrilled to be in such good company, including other innovators benefiting from an early commitment to SaaS” Says Advanced’s President and CEO Fred Speckeen, “Ecommerce is a commercial phenomenon that creates massive amounts of streaming, information-rich data. Advanced enjoys working directly with two of the largest ecommerce companies, eBay and PayPal, and we’re utilizing a combination of proprietary large data techniques, PaaS and SaaS to provide real-time analytics in this real-time marketplace.  Additional platforms and service providers will soon be added to our list of partners.  It’s a very exciting time for our very talented team, and we’re thankful for the honor of this recognition by RocketBuilders and the Canadian Financing Forum.”</p>
<p><em>About Advanced</em><br />
Advanced Ecommerce Research Systems (Advanced) specializes in delivering ecommerce-based analytics and insight to support the investment, product management, marketing, and advertising decisions of its thousands of clients. Advanced does this based on its core competencies in storing and mining large ecommerce datasets. The company was founded in 2004.</p>
<p><em>About Ready to Rocket</em><br />
Ready to Rocket is a unique business recognition list that profiles technology companies with the greatest potential for revenue growth. Each year, based on analysis of trends that will drive growth in the information technology sector, Rocket Builders identifies twenty-five (25) private companies that are best positioned to capitalize on the trends for growth. This selection methodology has been an accurate predictor of growth with “Ready to Rocket” companies exceeding the industry growth rate. Also, many of these companies raise investment capital and each year many of the profiled “Ready to Rocket’ companies are acquired.</p>
<p><em>About the Canadian Financing Forum</em><br />
The Canadian Financing Forum is the leading showcase for venture capital investment in Canadian companies focused on information technology, and cleantech &amp; advanced technology. It was founded in 1995 as a joint venture between Macdonald &amp; Associates and CanadaIT.com, the leading Web gateway to news and information concerning the Canadian tech industry. For additional details, please visit <a href="http://www.financingforum.com/">http://www.FinancingForum.com</a></p>
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		<title>Wall Street Journal uses Terapeak to measure Tiger Woods sales</title>
		<link>http://www.researchadvanced.com/2010/01/wall-street-journal-uses-terapeak-to-measure-tiger-woods-sales/</link>
		<comments>http://www.researchadvanced.com/2010/01/wall-street-journal-uses-terapeak-to-measure-tiger-woods-sales/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 18:07:35 +0000</pubDate>
		<dc:creator>hal</dc:creator>
				<category><![CDATA[Company Blog]]></category>
		<category><![CDATA[News & Events]]></category>
		<category><![CDATA[ea sports]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Terapeak]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[wall street journal]]></category>
		<category><![CDATA[wsj]]></category>

		<guid isPermaLink="false">http://www.researchadvanced.com/?p=969</guid>
		<description><![CDATA[In a recent article analyzing the sales of Electronic Arts Inc.&#8217;s Tiger Woods PGA Tour Golf video game, the Wall Street Journal mentions Terapeak as a source of sales research:
According to Terapeak Market Research, which tracks listings and sales on eBay, more people are selling the game on the auction site after the incident, but [...]]]></description>
			<content:encoded><![CDATA[<p><a title="WSJ Article" href="http://online.wsj.com/article/SB10001424052748704541004574599942896114018.html" target="_blank">In a recent article analyzing the sales</a> of Electronic Arts Inc.&#8217;s <em>Tiger Woods PGA Tour Golf</em> video game, the <em>Wall Street Journal</em> mentions <a title="Terapeak" href="http://terapeak.com" target="_blank">Terapeak</a> as a source of sales research:</p>
<blockquote><p>According to Terapeak Market Research, which tracks listings and sales on eBay, more people are selling the game on the auction site after the incident, but more people are also buying them, albeit for slightly less ($35.90 vs $36.68).</p></blockquote>
<p>This is not the first time the WSJ has used Terapeak to illustrate a sales trend; in April 2009, the publication <a href="http://online.wsj.com/article/SB124044196318645445.html">mentioned Terapeak in an article</a> about a high-end Dallas clothing store selling its excess merchandise on eBay.</p>
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		<title>AERS founder honoured by Business in Vancouver&#8217;s &#8220;Forty Under 40&#8243;</title>
		<link>http://www.researchadvanced.com/2010/01/aers-founder-honoured-by-business-in-vancouvers-forty-under-40/</link>
		<comments>http://www.researchadvanced.com/2010/01/aers-founder-honoured-by-business-in-vancouvers-forty-under-40/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 19:25:16 +0000</pubDate>
		<dc:creator>hal</dc:creator>
				<category><![CDATA[Company Blog]]></category>
		<category><![CDATA[News & Events]]></category>
		<category><![CDATA[aers]]></category>
		<category><![CDATA[Andrew Sukow]]></category>
		<category><![CDATA[business in vancouver]]></category>
		<category><![CDATA[forty under 40]]></category>

		<guid isPermaLink="false">http://www.researchadvanced.com/?p=964</guid>
		<description><![CDATA[The entire AERS team is proud to announce that co-founder and CTO Andrew Sukow has been selected as part of Business in Vancouver&#8217;s annual &#8220;Forty Under 40&#8243; awards.

The BIV website describes the awards as such:
Forty under 40 celebrates the depth of business talent in British Columbia, from the rising stars of the corporate world to [...]]]></description>
			<content:encoded><![CDATA[<p>The entire AERS team is proud to announce that co-founder and CTO Andrew Sukow has been selected as part of <a title="Business in Vancouver" href="http://biv.com" mce_href="http://biv.com" target="_blank">Business in Vancouver</a>&#8217;s annual <a title="BIV Forty Under 40" href="http://www.biv.com/40under40/index.asp" mce_href="http://www.biv.com/40under40/index.asp" target="_blank">&#8220;Forty Under 40&#8243;</a> awards.</p>
<p><a href="http://i290.photobucket.com/albums/ll272/terapeak/AndrewBIV.png" mce_href="http://i290.photobucket.com/albums/ll272/terapeak/AndrewBIV.png"><img style="border: 0pt none ;" mce_style="border: 0pt none;" title="Andrew Sukow, &quot;Forty Under 40&quot;" src="http://i290.photobucket.com/albums/ll272/terapeak/AndrewBIV.png" mce_src="http://i290.photobucket.com/albums/ll272/terapeak/AndrewBIV.png" alt="Photobucket" border="0" height="418" width="531"></a><br mce_bogus="1"></p>
<p>The <i>BIV</i> website describes the awards as such:</p>
<blockquote><p><i>Forty under 40 celebrates the depth of business talent in British Columbia, from the rising stars of the corporate world to successful entrepreneurs, and non-profit leaders. Winners are chosen based on such values as achievement, experience, innovation, vision, leadership, and community involvement.</i></p>
</blockquote>
<p>Congratulations to Andrew!</p>
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		<title>Terapeak reaches #1 on Techvibes Victoria startup index</title>
		<link>http://www.researchadvanced.com/2009/12/terapeak-reaches-1-on-techvibes-victoria-startup-index/</link>
		<comments>http://www.researchadvanced.com/2009/12/terapeak-reaches-1-on-techvibes-victoria-startup-index/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 22:13:53 +0000</pubDate>
		<dc:creator>hal</dc:creator>
				<category><![CDATA[Company Blog]]></category>
		<category><![CDATA[News & Events]]></category>
		<category><![CDATA[aers]]></category>
		<category><![CDATA[index]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[techvibes]]></category>
		<category><![CDATA[Terapeak]]></category>
		<category><![CDATA[Victoria]]></category>

		<guid isPermaLink="false">http://www.researchadvanced.com/?p=960</guid>
		<description><![CDATA[Since debuting on the Techvibes Victoria startup index several years ago, Terapeak Marketplace Research has been steadily climbing the ranks of successful Island-based startups.
Last week, it reached the top.

This is a proud moment for AERS and Terapeak, and yet another positive reflection of all the hard work done by all parties involved over the years. [...]]]></description>
			<content:encoded><![CDATA[<p>Since debuting on the <a title="Techvibes" href="http://www.techvibes.com/blog/peer-1-victoria-startup-index-december-2009" target="_blank">Techvibes Victoria startup index</a> several years ago, <a title="Terapeak" href="http://terapeak.com" target="_blank">Terapeak Marketplace Research</a> has been steadily climbing the ranks of successful Island-based startups.</p>
<p>Last week, it reached the top.</p>
<p><img src="http://i290.photobucket.com/albums/ll272/terapeak/techvibes.png" border="0" alt="Photobucket" /></p>
<p>This is a proud moment for AERS and Terapeak, and yet another positive reflection of all the hard work done by all parties involved over the years. It is an honor to be considered among the class of so many terrific Victoria-based companies, and to be recognized by a community like Techvibes.</p>
<p>Congratulations, team.</p>
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		<title>Terapeak and WorthPoint launch powerful antiques/collectibles research tool</title>
		<link>http://www.researchadvanced.com/2009/12/terapeak-and-worthpoint-launch-powerful-antiquescollectibles-research-tool/</link>
		<comments>http://www.researchadvanced.com/2009/12/terapeak-and-worthpoint-launch-powerful-antiquescollectibles-research-tool/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 22:14:00 +0000</pubDate>
		<dc:creator>hal</dc:creator>
				<category><![CDATA[Company Blog]]></category>
		<category><![CDATA[News & Events]]></category>
		<category><![CDATA[antiques]]></category>
		<category><![CDATA[collectibles]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[ebay selling manager]]></category>
		<category><![CDATA[Terapeak]]></category>
		<category><![CDATA[terapeak collectibles]]></category>
		<category><![CDATA[worthpoint]]></category>

		<guid isPermaLink="false">http://www.researchadvanced.com/?p=951</guid>
		<description><![CDATA[Terapeak Marketplace Research, in partnership with WorthPoint Corporation, today announced the launch of Terapeak Collectibles, a powerful new research tool for antiques and collectibles vendors.

This new service, available exclusively via the eBay Selling Manager Applications platform, will pair AERS/Terapeak’s data analysis expertise with WorthPoint’s “Worthopedia”, an extensive online database that compiles antiques and collectibles data [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://terapeak.com">Terapeak Marketplace Research</a>, in partnership with <a href="http://worthpoint.com">WorthPoint Corporation</a>, today announced the launch of <strong>Terapeak Collectibles</strong>, a powerful new research tool for antiques and collectibles vendors.</p>
<p><img src="http://i290.photobucket.com/albums/ll272/terapeak/screen.png" alt="Terapeak Collectibles" /></p>
<p>This new service, available exclusively via the <a href="http://pages.ebay.com/selling_manager/">eBay Selling Manager Applications</a> platform, will pair AERS/Terapeak’s data analysis expertise with WorthPoint’s “Worthopedia”, an extensive online database that compiles antiques and collectibles data from eBay, auction houses, and other online marketplaces. Terapeak Collectibles will operate much like Terapeak’s existing eBay research tool, which allows users to search for specific products, and then see valuable analytics to help optimize his or her eBay listings.</p>
<p>Because antiques and collectibles require such specialized research—that is, it can be difficult to price an item that exists only in small quantities—the pairing of WorthPoint’s rich database with AERS/Terapeak’s delivery channel should be beneficial to all relevant sellers. Now, with access to the entire Worthopedia, sellers of ceramics, coins, stamps and other collectibles will have a market research option specifically suited to their needs.</p>
<p>To access Terapeak Collectibles, sellers must first be subscribers of eBay Selling Manager or Selling Manager Pro. The application may then be <strong><a href="http://applications.ebay.com/selling?ViewEAppDetails&amp;appType=1&amp;appId=antiqueresearch.terapeak.com ">added at this link</a></strong>.</p>
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		<title>Terapeak launches iPhone application, gives free to North American subscribers</title>
		<link>http://www.researchadvanced.com/2009/12/terapeak-launches-iphone-application-gives-free-to-north-american-subscribers/</link>
		<comments>http://www.researchadvanced.com/2009/12/terapeak-launches-iphone-application-gives-free-to-north-american-subscribers/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 19:09:19 +0000</pubDate>
		<dc:creator>hal</dc:creator>
				<category><![CDATA[Company Blog]]></category>
		<category><![CDATA[News & Events]]></category>
		<category><![CDATA[aers]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[ebay research]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Terapeak]]></category>

		<guid isPermaLink="false">http://www.researchadvanced.com/?p=946</guid>
		<description><![CDATA[Terapeak Marketplace Research, powered by AERS, today announced the launch of an iPhone application that allows users to conduct eBay market research on the go. Available free as part of all North American Terapeak subscriptions, the application will see users simply key their search term(s) into one screen, and with one click access item-specific data [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Terapeak" href="http://terapeak.com" target="_blank">Terapeak Marketplace Research</a>, powered by AERS, today announced the launch of an iPhone application that allows users to conduct eBay market research on the go. Available free as part of all North American Terapeak subscriptions, the application will see users simply key their search term(s) into one screen, and with one click access item-specific data based on 45 days of closed eBay listings.</p>
<p><img src="http://i290.photobucket.com/albums/ll272/terapeak/screenshot1b.png" alt="Terapeak iPhone app" /></p>
<p>A valuable asset to both professional and non-professional eBay sellers, the Terapeak iPhone app allows users to see average prices, listing totals and sell-through rates for each search. Results are viewable and sortable by end price, start price and number of bids, and can be filtered by category, minimum end price and maximum end price. The application is the first and only eBay market research tool available to iPhone users, and is being launched as a holiday gift to all North American subscribers of Terapeak Marketplace Research.</p>
<p>“The iPhone platform has reshaped the face of business, and we&#8217;re excited to reward our users with this exciting new tool,” says AERS/Terapeak CEO Fred Speckeen. “eBay, especially, is a massive liquid market, where consumer appetites change more rapidly than anywhere else. Sellers need to be able to run their businesses in real time, based on real data, and that&#8217;s a field Terapeak has been specializing in for years. Our research shows that Terapeak users enjoy significantly higher profits than non-Terapeak users, and now, with this iPhone app, that advantage has been mobilized. Terapeak is in the hands of subscribers anytime, anywhere: at garage sales, trade shows, thrift stores, wherever. And these million-dollar opportunities exist each and every day.”</p>
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		<title>AERS introduces two ecommerce data applications for PayPal merchants at PayPal Innovate 2009 Developer Conference</title>
		<link>http://www.researchadvanced.com/2009/11/aers-introduces-two-ecommerce-data-applications-for-paypal-merchants-at-paypal-innovate-2009-developer-conference/</link>
		<comments>http://www.researchadvanced.com/2009/11/aers-introduces-two-ecommerce-data-applications-for-paypal-merchants-at-paypal-innovate-2009-developer-conference/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 19:28:32 +0000</pubDate>
		<dc:creator>hal</dc:creator>
				<category><![CDATA[Company Blog]]></category>
		<category><![CDATA[News & Events]]></category>
		<category><![CDATA[advanced]]></category>
		<category><![CDATA[aers]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[paypal]]></category>
		<category><![CDATA[Terapeak]]></category>
		<category><![CDATA[terapeak analytics]]></category>
		<category><![CDATA[transaction data]]></category>

		<guid isPermaLink="false">http://www.researchadvanced.com/?p=941</guid>
		<description><![CDATA[VICTORIA, Nov. 3 &#8211; Advanced Ecommerce Research Systems Inc. is proud today to unveil two Terapeak-branded PayPal merchant applications at the PayPal Innovate 2009 Developer Conference in San Francisco.
Fred Speckeen, AERS CEO, explains: &#8220;There is tremendous value locked up in every ecommerce merchant&#8217;s transaction data; information that could help every merchant make more timely and [...]]]></description>
			<content:encoded><![CDATA[<p>VICTORIA, Nov. 3 &#8211; Advanced Ecommerce Research Systems Inc. is proud today to unveil two Terapeak-branded PayPal merchant applications at the PayPal Innovate 2009 Developer Conference in San Francisco.</p>
<p>Fred Speckeen, AERS CEO, explains: &#8220;There is tremendous value locked up in every ecommerce merchant&#8217;s transaction data; information that could help every merchant make more timely and more profitable decisions. These new SaaS products from AERS will facilitate unlocking that value in ways that help merchants make quicker, better and more profitable decisions based on their own real-time transaction data. Having proven similar products and services focused on the eBay merchant community, it makes sense to expand our offering to provide similar services and applications to the even larger community of PayPal merchants.&#8221;</p>
<p>AERS PayPal Merchant Applications will include Terapeak Mobile Merchant(TM), a real-time business analytics application for the Apple iPhone, and Terapeak Merchant Analytics(TM), a real-time business monitoring and analytics SaaS application. Speckeen says, &#8220;Both of these apps are designed to provide Merchants with insights that support faster, more profitable decisions. They do so by allowing PayPal merchants to monitor and view their businesses and crucial analytics in real-time from wherever they are.&#8221;</p>
<p>&#8220;We&#8217;re thrilled that the leader in eBay seller research is now expanding its services to non-eBay businesses,&#8221; said Osama Bedier, PayPal&#8217;s vice president of platform. &#8220;AERS is using PayPal&#8217;s information and reporting APIs to turn a merchant&#8217;s data into powerful and actionable analytics that can even be accessed on your iPhone. It&#8217;s a great example of our developers building on each others&#8217; ideas and creating services for the developer community.&#8221;</p>
<p>Founded on proprietary, very large database techniques and well-honed development skills, Advanced Ecommerce Research Systems Inc. provides ecommerce-targeted PaaS and SaaS services. Established in 2004, AERS is a profitable and rapidly growing company. Its brands include Terapeak, the number one eBay seller research tool (<a href="http://www.terapeak.com">www.terapeak.com</a>) and ResearchAdvanced ecommerce data licensing, providing the global market research and finance communities with fresh, daily data and insights into ecommerce transactions and trends (<a href="http://www.researchadvanced.com">www.researchadvanced.com</a>).</p>
<p>For more information on PayPal Innovate 2009, please visit <a href="https://www.paypal-communications.com/innovate2009/index.html ">https://www.paypal-communications.com/innovate2009/index.html </a></p>
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		<title>AERS to sponsor and participate in PayPal Innovate 2009 Developer Conference</title>
		<link>http://www.researchadvanced.com/2009/10/aers-to-sponsor-and-participate-in-paypal-innovate-2009-developer-conference/</link>
		<comments>http://www.researchadvanced.com/2009/10/aers-to-sponsor-and-participate-in-paypal-innovate-2009-developer-conference/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 22:30:19 +0000</pubDate>
		<dc:creator>hal</dc:creator>
				<category><![CDATA[Company Blog]]></category>
		<category><![CDATA[News & Events]]></category>
		<category><![CDATA[aers]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[Fred Speckeen]]></category>
		<category><![CDATA[innovate]]></category>
		<category><![CDATA[paypal]]></category>
		<category><![CDATA[researchadvanced]]></category>
		<category><![CDATA[Terapeak]]></category>

		<guid isPermaLink="false">http://www.researchadvanced.com/?p=875</guid>
		<description><![CDATA[For immediate release
Advanced Ecommerce Research Systems Inc. (AERS) is proud to announce its sponsorship and participation at the PayPal Innovate 2009 Developer Conference in San Francisco on November 3-4, 2009.
“This is PayPal’s first developer conference, and it marks the unveiling of the PayPal Open Platform. AERS will be there, presenting in the sessions as well [...]]]></description>
			<content:encoded><![CDATA[<p>For immediate release</p>
<p>Advanced Ecommerce Research Systems Inc. (AERS) is proud to announce its sponsorship and participation at the <a title="PayPal Innovate 09" href="https://www.paypal-communications.com/innovate2009/" target="_blank">PayPal Innovate 2009 Developer Conference</a> in San Francisco on November 3-4, 2009.</p>
<p>“This is PayPal’s first developer conference, and it marks the unveiling of the PayPal Open Platform. AERS will be there, presenting in the sessions as well as introducing our first applications designed to support faster and more profitable decision making by PayPal merchants. The applications use a merchant’s own real-time transaction data.” says AERS CEO Fred Speckeen. “There’s tremendous value locked up in ecommerce transaction data, as AERS has shown and proven with tools and services that unlock that value. To date we’ve worked very successfully and exclusively with eBay transaction data. AERS is now moving to replicate this success with other ecommerce platforms and service providers, starting with PayPal. We’re looking forward to Innovate 2009 and will be providing more details on our new PayPal Merchant applications on November 3.”</p>
<p>Founded on proprietary, very large database techniques and well-honed development skills, Advanced Ecommerce Research Systems Inc. provides ecommerce-targeted PaaS and SaaS services. Established in 2004, AERS is a profitable and rapidly growing company. AERS brands include Terapeak, the number one eBay seller research tool (<a title="Terapeak website" href="http://www.terapeak.com" target="_blank">www.terapeak.com</a>) and ResearchAdvanced ecommerce data licensing, providing the global market research and finance communities with fresh, daily data and insights into ecommerce transactions and trends (<a title="ResearchAdvanced website" href="http://www.researchadvanced.com" target="_blank">www.researchadvanced.com</a>).</p>
<p>To learn more about PayPal Innovate 2009, visit <a title="PayPal Innovate 09" href="https://www.paypal-communications.com/innovate2009/" target="_blank">www.paypal.com/innovate2009</a>.</p>
<p>If you are attending PayPal Innovate, visit AERS at booth #28.</p>
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		<title>Terapeak case study demonstrates value of ecommerce/transaction data</title>
		<link>http://www.researchadvanced.com/2009/10/terapeak-case-study-demonstrates-value-of-ecommercetransaction-data/</link>
		<comments>http://www.researchadvanced.com/2009/10/terapeak-case-study-demonstrates-value-of-ecommercetransaction-data/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 21:31:13 +0000</pubDate>
		<dc:creator>hal</dc:creator>
				<category><![CDATA[Company Blog]]></category>
		<category><![CDATA[aers]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[Terapeak]]></category>
		<category><![CDATA[transaction data]]></category>

		<guid isPermaLink="false">http://www.researchadvanced.com/?p=866</guid>
		<description><![CDATA[Over the past several months, AERS has been conducting studies that analyze the impact of Terapeak’s marketplace research tools on eBay sellers’ sales and success rate. With the results from the first group of sellers now compiled, it’s clear how valuable transaction data can be to online business owners.
The group of participating eBay sellers was [...]]]></description>
			<content:encoded><![CDATA[<p>Over the past several months, AERS has been conducting studies that analyze the impact of Terapeak’s marketplace research tools on eBay sellers’ sales and success rate. With the results from the first group of sellers now compiled, it’s clear how valuable transaction data can be to online business owners.</p>
<p>The group of participating eBay sellers was selected randomly, and features specialists in collectibles, home safety products, antiques and more. Eight performance indicators were tracked for three months for each seller. Statistics related to each indicator were compared on a pre- and post-Terapeak basis, and were then used to determine a percentage of growth or decline.</p>
<p>Some sellers showed improvement in every business facet, while the improvement of others focused on specific statistics. And when averaged across the entire group, every indicator showed at least some improvement.</p>
<p>Below is a table of indicators tested, followed by sales growth statistics:</p>
<table border="1" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td width="162" valign="top"></td>
<td width="130" valign="top"><strong> Average growth</strong></td>
<td width="124" valign="top"><strong> Best result</strong></td>
</tr>
<tr>
<td width="162" valign="top"><strong> Sales Revenue</strong></td>
<td width="130" valign="top">+ 94%</td>
<td width="124" valign="top">+ 381%</td>
</tr>
<tr>
<td width="162" valign="top"><strong> Average Selling Price </strong></td>
<td width="130" valign="top">+ 36%</td>
<td width="124" valign="top">+ 153%</td>
</tr>
<tr>
<td width="162" valign="top"><strong> Highest Item Value </strong></td>
<td width="130" valign="top">+126%</td>
<td width="124" valign="top">+ 487%</td>
</tr>
<tr>
<td width="162" valign="top"><strong> Inventory</strong></td>
<td width="130" valign="top">+ 30%</td>
<td width="124" valign="top">+ 75%</td>
</tr>
<tr>
<td width="162" valign="top"><strong> Listings Offered</strong></td>
<td width="130" valign="top">+ 27%</td>
<td width="124" valign="top">+ 112%</td>
</tr>
<tr>
<td width="162" valign="top"><strong> Listing Success Rate</strong></td>
<td width="130" valign="top">+ 8%</td>
<td width="124" valign="top">+ 23%</td>
</tr>
<tr>
<td width="162" valign="top"><strong> Total Bids</strong></td>
<td width="130" valign="top">+ 16%</td>
<td width="124" valign="top">+ 115%</td>
</tr>
</tbody>
</table>
<p>AERS has always stressed the value that lies within every ecommerce merchant’s transaction data, and with help from this Terapeak case study, that advantage is made clear.</p>
<p>Here are a few anecdotes shared by case study participants:</p>
<p><em>[Terapeak] has enabled us to identify a range of products that our competitors are selling that we previously weren’t! And, just as importantly, has helped us to decide which products our competitors have not been able to sell, and [which] we shouldn’t be stocking either!</em> –economiccomics</p>
<p><em>That’s where Terapeak comes in handy for me. I call my husband (who is more than happy to stay at home while I foray to yard sales and auction previews), tell him to get on Terapeak and check out items while I’m still at a sale. In many cases, that’s been very helpful in determining what or what not to buy.</em> –6regentspark</p>
<p><em>I must say that [Terapeak] has changed how I do business and it has also allowed me to look into other markets that I might not have perhaps looked at before.</em> -global-gadgets</p>
<p><em>We love the Terapeak service.</em> –shiponsiteyng</p>
<p><em>I cannot say enough [about Terapeak]. Our customers now know that when we say we “Terapeak-ed it” that it’s good info. It makes our life so much easier when we can show people the true ebay value of their items.</em> –quick2sellpgh</p>
<p>AERS and Terapeak thank all those who participated in the study.</p>
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