“The new name reflects the value proposition of what we offer our clients – we provide our customers with competitive intelligence that’s based on real-time e-commerce data.” says Fred Speckeen, Advanced President and CEO. “This goes beyond simply counting the number of a certain company’s mobile phones sold on a given day to illuminating the fact that that consumers are ready to pay 20% more for an unlocked version of that company’s phone than they will for a locked one, and which consumer demographic is most likely to buy, and in what regions of a country you’ll find the most buyers, and so-on. We take in data on millions of transactions daily from the world’s largest e-commerce platform, process it using proprietary techniques, host it, mine it, and provide e-commerce analytics that span over 30 consumer product categories and that illuminate the behaviour of literally millions of consumers in the USA, UK, Germany, France, Australia and Canada.”

“In further sharpening of our focus, AERS is also retiring the Dataunison brand. Now, all of our corporate-focused e-commerce analytics services will be found directly under the ‘Advanced’ umbrella. This leaves the company with a simplified brand structure and even clearer market message (www.researchadvanced.com). Our well-established and rapidly growing Terapeak brand (www.terapeak.com) will continue to be our eBay seller-facing service. ”

Along with the new name, Advanced sports a new logo and a new website www.researchadvanced.com. DataUnison.com links will continue to live on the researchadvanced.com website and will redirect seamlessly.

About Advanced E-Commerce Research Systems Inc.
Advanced is a fast growing e-commerce analytics company. Privately held, the company is headquartered in Victoria, British Columbia, Canada. The company delivers e-commerce data and analytics based on the world’s largest e-commerce platform, eBay. Today, Advanced is eBay’s only market data reseller and has established itself as the pre-eminent provider of the most up-to-date, thorough, and relevant e-commerce marketplace reporting available. Currently, Advanced websites receive over 1,000,000 page views per month. For more information: www.researchadvanced.com

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For further information,
Fred Speckeen, CEO
Phone: 250.483.3267
Fax: 250.483.3271
Email: fred [a] aers.ca

The latest version of Terapeak 5.0 is a subscription-based market research toolset that provides sellers with a complete understanding of opportunities on the eBay platform. These tools include: item pricing information (average pricing, sell-through rates, and more); the best keywords and categories to use; how to determine when your customer will be shopping; and two years’ worth of category trends to track individual item seasonality. New Terapeak tools include information on what shoppers are searching for on the eBay platform and what products and titles are experiencing the most sales activity. Even better, Terapeak 5.0 has wrapped the powerful functionality in an easy-to-use interface that is welcoming to new users and existing subscribers.

AERS’ consumer is anyone who sells on eBay, the world’s largest and fastest growing ecommerce platform. eBay saw more than 56 billion transactions in 2007. Terapeak 5.0 is available for visitor demonstrations at: http://www.terapeak.com.

Fred Speckeen, AERS President and Chief Executive Officer says, “More people than ever are selling both new and used items on eBay. Terapeak 5.0 helps you maximize your profits in a market that has more than five million new listings each day. It is a fun, reliable and easy-to-use solution with innovative features that take the guesswork out of your eBay experience.”

Chief Technology Officer, Andrew Sukow, takes it further, explaining, “This advanced version is the result of intense design innovation to create the industry’s leading market research tool for use with eBay. Terapeak 5.0 offers vastly superior web interface products with newly enhanced features and functionality designed to create a fresh, seamless and fun user experience, regardless of whether you’re an eBay PowerSeller or an eBay novice.”

Terapeak 5.0 will also be showcased at the eBay Live! 2008 Community Conference June 19 – 21 in Chicago, Illinios.