VICTORIA – AERS founder Anthony Sukow was on hand to receive the University of Victoria’s annual Craigdarroch Research Award on behalf of himself and his brother and co-founder Andrew Sukow last week.  As graduates of the University, both founders were gratified to receive the University of Victoria Innovation and Development Corporation Entrepreneurship Award.

This recognizes the company’s excellence in providing data analytics and research tools in decision support, and AERS’ longstanding vision to deliver practical research based on transactional data.  “We were grateful to have been selected for this honour among such a fine group of peers,” said Anthony Sukow, “and this further underscores the strength of our longstanding partnership with UVic.“

The Craigdarroch Research Awards were established by the University of Victoria to recognize excellence in research, and were awarded for the first time in October 2003. The awards are named for Craigdarroch Castle, which served as home to the University of Victoria’s predecessor institution, Victoria College, from 1921 to 1946. Anthony and Andrew Sukow received one of six awards handed out to seven recipients.

AERS was conceived when both Andrew and Anthony Sukow were students at the University of Victoria, and operated out of the University until September 2005.  During its earliest stages, the first-time entrepreneurs benefited from significant mentorship, investment, and other support from the University, among other individuals and organizations.

Advanced E-commerce Research Systems Inc. specializes in delivering e-commerce-based analytics and insight to support the investment, product management, marketing, and advertising decisions of its thousands of clients. AERS does this based on its core competencies in storing and mining large e-commerce datasets. AERS is comprised of two main divisions: Terapeak supplies auction analysis to eBay sellers and buyers through an on-line web interface, while Advanced delivers data and custom research to the business sector. The company was founded in 2004, and monitors over ten million consumer transactions daily.

Media contacts:

AERS – Anthony Sukow
250-483-3270
anthony [at] aers.ca

UVic Communications – Valerie Shore
250-721-7641
vshore [at] uvic.ca

Fred Speckeen, CEO of AERS, anticipates great innovation and insight from the partnership with Calexus. “This is very exciting,” he says. “What our teams are working towards are truly next generation market and consumer insights. Calexus technology discovers facts and relationships hidden in the literally billions of e-commerce transactions Advanced collects from across 30 product categories in each of six countries – USA, UK, Germany, France, Australia and Canada. For example, Calexus is working with AERS to investigate complex relationships between eBay auction prices and the general demand for a manufacturer’s products as reported in quarterly results.”

Doug Newell, Calexus Solutions LLC’s Managing Director, remarks, “We are delighted to be working with AERS. Together, by data-mining and text-mining terabytes of e-commerce transaction data, we will create a new genre of business information – one that includes some of the earliest indicators of changes in consumer purchasing patterns, price sensitivities and geographic pockets of demand. AERS’s unique eBay relationship and our powerful data mining technologies make a perfect match. This affiliation will unlock a whole spectrum of business opportunities.”

About AERS:

AERS specializes in delivering e-commerce-based analytics and insight to support the investment, product management, marketing, and advertising decisions of its thousands of clients. AERS does this based on its core competencies in storing and mining large e-commerce datasets.

AERS is comprised of two main divisions: Terapeak supplies auction analysis to eBay sellers and buyers through an on-line web interface, while Advanced delivers data and custom research to the business sector. The company was founded in 2004.

About Calexus:

Calexus improves business decision quality by quickly and efficiently discovering new facts and relationships. Calexus uses machine learning in the form of genetic algorithms to dynamically search masses of structured and unstructured data. The results are superior decisions and higher profitability for Calexus clients.

Calexus was founded by Doug Newell, a five-time serial entrepreneur and a recognized expert and innovator in the world of advanced analytics.

Contact information:

Fred Speckeen, President and CEO
Advanced E-commerce Research Solutions
www.AERS.ca
1-250-483-3252 (direct)

Calexus Solutions LLC
www.calexussolutions.com
1-603-432-6673