“The new name reflects the value proposition of what we offer our clients – we provide our customers with competitive intelligence that’s based on real-time e-commerce data.” says Fred Speckeen, Advanced President and CEO. “This goes beyond simply counting the number of a certain company’s mobile phones sold on a given day to illuminating the fact that that consumers are ready to pay 20% more for an unlocked version of that company’s phone than they will for a locked one, and which consumer demographic is most likely to buy, and in what regions of a country you’ll find the most buyers, and so-on. We take in data on millions of transactions daily from the world’s largest e-commerce platform, process it using proprietary techniques, host it, mine it, and provide e-commerce analytics that span over 30 consumer product categories and that illuminate the behaviour of literally millions of consumers in the USA, UK, Germany, France, Australia and Canada.”

“In further sharpening of our focus, AERS is also retiring the Dataunison brand. Now, all of our corporate-focused e-commerce analytics services will be found directly under the ‘Advanced’ umbrella. This leaves the company with a simplified brand structure and even clearer market message (www.researchadvanced.com). Our well-established and rapidly growing Terapeak brand (www.terapeak.com) will continue to be our eBay seller-facing service. ”

Along with the new name, Advanced sports a new logo and a new website www.researchadvanced.com. DataUnison.com links will continue to live on the researchadvanced.com website and will redirect seamlessly.

About Advanced E-Commerce Research Systems Inc.
Advanced is a fast growing e-commerce analytics company. Privately held, the company is headquartered in Victoria, British Columbia, Canada. The company delivers e-commerce data and analytics based on the world’s largest e-commerce platform, eBay. Today, Advanced is eBay’s only market data reseller and has established itself as the pre-eminent provider of the most up-to-date, thorough, and relevant e-commerce marketplace reporting available. Currently, Advanced websites receive over 1,000,000 page views per month. For more information: www.researchadvanced.com

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For further information,
Fred Speckeen, CEO
Phone: 250.483.3267
Fax: 250.483.3271
Email: fred [a] aers.ca

Commenting on the appointment, Ian H. Stewart, Q.C. and AERS Chair says, “Thrifty Foods is a Vancouver Island success story and one of Canada’s most respected providers of high-quality products. Alex Campbell is widely respected and will bring to the company his unrivalled experience in adapting business processes to facilitate continued growth and success.”

Prior to joining the board, Campbell built Vancouver Island’s single largest private sector company into a small empire of 4,100 employees. In 2007, he sold his company to Sobeys Inc. and continues to be involved in an advisory capacity.

“Given its past achievements and its energetic pursuit of new technological horizons, AERS exhibits tremendous growth potential,” says Campbell. “I know that long-term relationships require and thrive on integrity, honesty and clarity of communications, loyalty, respect and service. AERS and its employees share these values and are committed to upholding them in all aspects of AERS business affairs. I am honored and delighted to join this team.”

Other board members include: Rhys T. Eyton; Robin H. French; David H. McMillan; James H. Reed; Fred Speckeen, President and CEO; Brent Sternig;
Andrew E.R. Sukow, Chief Technical Officer; and Anthony E. R. Sukow, Executive Vice President and Board Secretary. For a full biography of the AERS Board of Directors, please use the following link: http://www.aers.ca/board.php

“Our board directors enjoy a strong collaborative relationship. The members bring a wealth of diverse knowledge and experience to the company. Collectively the board has more than 250 years of combined business expertise spanning such diverse sectors as telecommunications, entertainment, grocery, media, and transportation. We welcome Mr. Campbell and look forward to working with him,” adds President and CEO Fred Speckeen.

About Advanced Economic Research Systems Inc.

Advanced Economic Research Systems is a fast growing e-commerce data and analytics company. Privately held, the company is headquartered in Victoria, British Columbia, Canada. The company has two strategic business units – Terapeak and Data Unison, which deliver data and analytics based on the world’s largest e-commerce platform, eBay.

Today, AERS is eBay’s only market data reseller and has established itself as the pre-eminent provider of the most up-to-date, thorough, and relevant e-commerce marketplace reporting available. Currently, AERS websites receive over 1,000,000 page views per month.  For more information: www.aers.ca

For further information: Moira King, Moira King Communications, Mobile:
(250) 217-0659, Email: moiraking [a] shaw.ca, Fax: (250) 658-3493