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	<title>AERS - Advanced Ecommerce Research Systems &#187; iPod Touch</title>
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	<link>http://www.researchadvanced.com</link>
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		<title>A few bad Apples aren’t hurting sales</title>
		<link>http://www.researchadvanced.com/2010/07/a-few-bad-apples-aren%e2%80%99t-hurting-sales/</link>
		<comments>http://www.researchadvanced.com/2010/07/a-few-bad-apples-aren%e2%80%99t-hurting-sales/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 20:36:33 +0000</pubDate>
		<dc:creator>dhogue</dc:creator>
				<category><![CDATA[Company Blog]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[iPod Touch]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[Terapeak]]></category>

		<guid isPermaLink="false">http://www.researchadvanced.com/?p=1073</guid>
		<description><![CDATA[Apple reported 3rd quarter revenues that topped analysts’ estimates despite some negative publicity with the new iPhone 4.  Apple announced yesterday that earnings climbed to $15.7 billion, a number which closely rivals Microsoft’s Q3 revenues at the top of the tech food chain.

A quick glance at Terapeak Market Research could have allowed one to predict [...]]]></description>
			<content:encoded><![CDATA[<p>Apple reported 3rd quarter revenues that topped analysts’ estimates despite some negative publicity with the new iPhone 4.  Apple announced yesterday that earnings climbed to $15.7 billion, a number which closely rivals Microsoft’s Q3 revenues at the top of the tech food chain.</p>
<p><a href="http://www.researchadvanced.com/wp-content/uploads/2010/07/TOPSEARCH-Apple3.png"><img class="alignleft size-full wp-image-1085" title="TOPSEARCH-Apple3" src="http://www.researchadvanced.com/wp-content/uploads/2010/07/TOPSEARCH-Apple3.png" alt="" width="540" height="108" /></a></p>
<p>A quick glance at Terapeak Market Research could have allowed one to predict this news well before it was reported. The chart above lists the top four searches on eBay.com. Apple products occupy three of these coveted spaces and the iPhone holds strong in third amid controversy.</p>
<p>In the midst of what has been called “Antenna-gate,&#8221; an antenna malfunction with iPhone 4, Terapeak provides a clear indication that interest in the iPhone isn’t slowing down. As eBay is an ideal sample market to draw insight from, it’s easy to predict a company’s revenues when they hold rank in the top search positions.</p>
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		<title>iPod Shuffles are for Girls</title>
		<link>http://www.researchadvanced.com/2009/03/ipod-shuffles-are-for-girls-women-prefer-cheap-simple-portable-mp3-players/</link>
		<comments>http://www.researchadvanced.com/2009/03/ipod-shuffles-are-for-girls-women-prefer-cheap-simple-portable-mp3-players/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 17:49:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Company Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[artist]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[eBay Inc]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[iPod Classic]]></category>
		<category><![CDATA[iPod Mini]]></category>
		<category><![CDATA[iPod Nano]]></category>
		<category><![CDATA[iPod Shuffle]]></category>
		<category><![CDATA[iPod Touch]]></category>
		<category><![CDATA[Microsoft Zune]]></category>
		<category><![CDATA[MP3]]></category>
		<category><![CDATA[player]]></category>
		<category><![CDATA[Sales Numbers]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[Samsung Moolsan Co]]></category>
		<category><![CDATA[Samsung Pebble]]></category>
		<category><![CDATA[USD]]></category>

		<guid isPermaLink="false">http://sparky.aers.ca/2009/03/ipod-shuffles-are-for-girls-women-prefer-cheap-simple-portable-mp3-players/</guid>
		<description><![CDATA[Women prefer cheap &#38; simple portable MP3 players
Yesterday, Apple revealed a smaller and simpler iPod Shuffle amid great hoopla.  The new product features more storage, a much smaller form factor, and a feature called “VoiceOver” which rather usefully, given the lack of a screen, tells you what song is playing and who the artist is.  [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Women prefer cheap &amp; simple portable MP3 players</strong></p>
<p>Yesterday, Apple revealed a smaller and simpler <a href="http://www.apple.com/ipodshuffle/" target="_blank">iPod Shuffle</a> amid great <a href="http://www.tomsguide.com/us/ipod-shuffle-3g-controls-button,news-3607.html">h</a><a href="http://www.ifixit.com/Guide/First-Look/iPod-Shuffle-3rd-Generation/673/1">o</a><a href="http://www.washingtonpost.com/wp-dyn/content/article/2009/03/11/AR2009031101030.html?nav=hcmoduletmv">o</a><a href="http://i.gizmodo.com/5167997/bad-idea-moving-ipod-shuffles-controls-exclusively-to-the-headphones">p</a><a href="http://www.appleinsider.com/articles/09/03/12/high_quality_unboxing_photos_of_apples_third_gen_ipod_shuffle.html">l</a><a href="http://www.nytimes.com/2009/03/12/technology/personaltech/12pogue-email.html?_r=1">a</a>.  The new product features more storage, a much smaller form factor, and a feature called “VoiceOver” which rather usefully, given the lack of a screen, tells you what song is playing and who the artist is.  Priced to move at $79 USD, this is a clear reinvestment in a market that has paid off handsomely for Apple.  This chart covering 26 months (to Feb 2009) of sales on <a href="http://shop.ebay.ca/items/_W0QQ_nkwZipodQQ_armrsZ1QQ_fromZQQ_mdoZ">eBay</a> reveals that the smaller iPod models have grown to address a broader market than their older, larger siblings, despite the multi-year market lead of earlier iPods:</p>
<p><a href="http://www.flickr.com/photos/27/3351340469/sizes/o/"><img class="size-medium wp-image-40" style="border: 0pt none;" title="ipod-gender" src="http://www.researchadvanced.com/wp-content/plugins/wp-o-matic/cache/38f75_3351340469_f372c20075_o.png" alt="iPod Sales Gender Bias - Jan 2009" width="414" height="274" /></a></p>
<p>It also reveals a sharp gender bias — with women favouring smaller, more lightweight and inexpensive iPods to their larger, more feature-rich and large-screened bretheren.  These numbers show that there is a clear and specific market for women in the portable MP3 player marketplace, and Apple has it:  the company is virtually untouched in this segment among its competitors, except for a <a href="http://reviews.cnet.com/8301-12519_7-10195207-49.html">smattering</a> of far less-hyped offerings like the Samsung <a href="http://www.samsung.com/ca/consumer/detail/detail.do?group=audiovideo&amp;type=mp3players&amp;subtype=mp3players&amp;model_cd=YP-S2QB/XAC">Pebble</a>.</p>
<p>Analysis after Apple’s <a href="http://blogs.eweek.com/applewatch/content/corporate/apple_fiscal_2008_by_the_numbers.html">numbers</a> were announced last year <a href="http://www.istockanalyst.com/article/viewarticle/articleid/1756593">revealed</a> that Apple’s iPod growth numbers were beginning to flatten.  The Nano seems to a clear killer, cutting through the middle with both a small size and a screen, but iPod Shuffle sales reveal a most compelling gender bias: the gap between the Shuffle (47% female) and the original iPod (28%) is eye-opening.</p>
<p>So should competitors be eyeing the ladies’ market for portable music players?  Will we be seeing more pink iPods at the low end of the range in our near future?  We will let you know.</p>
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